Response Rates

Research has shown that reminders can be highly effective at increasing follow-through on intentions and tasks:

• Simple reminders that provide details on timing and location are effective at increasing attendance at appointments[1].
• Reminders can dramatically increase success at following through on intentions by associating them with distinctive cues that will capture attention when opportunities arise to act[2].
• Reminders act as cues to counteract prospective memory failures and help people remember to complete tasks[3].

Impact on Response Rates

Reminders have been shown to significantly boost response rates in various contexts: